Training is a critical part of any industry. There are always new technologies, products, processes and opportunities coming on the scene, so we all need to be trained on the right way to leverage these for the advantage of our teams. You cannot put down the price that a good sales training programme can bring to your business.
There are various sorts of training. There are events bankrolled by associations, training firms, industry sellers, publications, suppliers, and the like. They can have different goals, agendas and structure and be anything from a few hour sessions to a multi-day radical workshop, conference or peak.
Since these can vary a lot , I needed to share my thoughts and insights about a number of these offerings. You've got to appraise your wishes and expectations to identify if your time is spent wisely at the booked session. A vendor-sponsored event can provide general info and might come together with product information, also , about the sponsoring company’s offerings. Sellers have a personal interest in your success. What you might want to avoid, though, is a blatant infomercial that's 90% commercial and 10% info.
When it comes to sponsor-hosted events, you need to dig into what's driving the sponsors to host the event, so that you can enter into it with your eyes open and with realistic expectations of what you will accomplish.
Five Things You Must Consider when Deciding to Attend a Training Event
1. Who is sponsoring or coordinating the event? Is it a seller or is it an expert or coach?
2. What are the instructor’s certifications and experience level?
3. Why are they hosting the training event?
4. What's the value of the event? (registration, travel and hotel cost)
5. Do they offer testimonials from past guests?
Now let us take a look at these items:
Who is sponsoring the event?
For vendor-sponsored events, the size of the vendor and their resources will most likely establish the standard of the event. Most sellers want their clients to be successful in business so their goal is to add price at these events. Sellers typically take a pro-active approach to educating their dealers to guarantee retention.
Who is the speaker or instructor?
Is it someone from our industry with a solid past history of success? Anyone can read from a PowerPoint display, but what you truly want to go looking for is street credibility. Do they walk the talk?
Learn why they are hosting the event. Are they making an attempt to keep their present customers cheerful and successful? If it's a specialist or tutor, is it a free event to push other services and products or are they earning money from the event? Remember, you get what you pay for. Hence when you go to a “Free” workshop, be absolutely sure you get something out of it but do not expect to learn the “secret formula” that turns you into an excellent sales ninja.
Then research what your requirements are for training. If you are searching for some basic ideas, some direction, and best practices, then bankrolled or free workshops could be the right sort of place for you. However if you want a major program to make massive improvements your Internet sales, for example, then you could need something all-encompassing.
Testimonials are also vital, whether or not you are attending for free or are budgeting $10,000 for an event. Your time is worth something so find out what others have said about these events. Ask for testimonials, or see if there are video testimonials available, or at a minimum references you can contact about past events.
Look for all the quality training it is possible to get, and then act on what you learn. As in soccer, the coach can show you the play, but if you do not run the play you won't attain your target.
Mike Bradley is a stress management specialist who does nlp training.
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